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Toto Wolff Set to Sell Stake Pricing Mercedes Formula 1 Team at £4.6 Billion

Toto Wolff with Mercedes F1 team
Toto Wolff has guided Mercedes to record-breaking success in Formula 1

Mercedes team principal Toto Wolff is in final negotiations to sell a portion of his ownership stake in the Mercedes Formula 1 team.

This transaction estimates Mercedes at £4.6bn – a record for an F1 team – after McLaren were valued at £3.5 billion in an adjustment to corporate structure last September.

Wolff, who owns one-third of the Mercedes F1 operation, plans to divest a shareholding approximately 5%.

Wolff, aged 53 would stay on as team boss and chief executive officer if the sale goes through.

Ownership Breakdown

The other shareholders in the team are Mercedes and chemicals giant Ineos, who both hold one-third of the company.

A Mercedes spokesperson stated: "We are providing no official statement on this. The management structure of Mercedes F1 will remain unchanged, and each shareholder are dedicated to the ongoing success of the brand in F1."

Financial Growth

This arrangement would represent a substantial rise in worth of Mercedes F1 after Ineos Group acquired its stake for £208m in 2022.

The rise demonstrates the growth in market values of Formula 1 outfits recently due to the growing popularity of Formula 1 around the world.

This trend was evident with the success of the F1 movie featuring Brad Pitt, which debuted last summer and earned over $630m (£458m) at cinemas worldwide.

It is Pitt's most successful film and the most successful sports film ever released.

Present Standings

Mercedes are second in the constructors' championship, behind McLaren, with three races remaining in the current championship.

Their lead driver British driver George Russell has won two of the 21 races so far and is fourth in the drivers' championship after McLaren drivers Lando Norris and Oscar Piastri, and Red Bull's Max Verstappen.

Mercedes secured a unprecedented eight consecutive team titles and seven drivers' titles, six for Lewis Hamilton and one by Nico Rosberg, from 2014 and 2021.

About the author

Lynn Alvarez

A tech enthusiast and digital strategist with over a decade of experience in helping businesses adapt to the digital age.

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